Our team alone found many different use cases - with ABM, events, video content, and content connected to the buyer's journey, to create noise, build buzz, and deliver value. You can achieve much more than you imagine if you are creative and agile. Goal: Post-event engagement and interest Target: Department and customers Total delivered: 66,296 Banners Total Impressions: 141,054 CTR: 6.9%Īccording to Rosa, "Opensense can be as successful as you are willing to make it. Many of these campaigns were launched simultaneously across 8 global signature variations. Over the past few quarters, Rosa and her team used Opensense email signatures and RollWorks display ads to run a mix of campaigns that drove traffic to their regional events and content, among other initiatives. It's been a time saver for us and made my life much easier.” The banners generate tons of interest throughout the full cycle of promotion. Many of these have layers of personalization like region and persona. With the Opensense and RollWorks solution, Rosa and her team were able to scale their programs with little friction, “We had 8 global signature variations running simultaneously across Snowflake’s emails and served a mix of ad banners promoting different events, content and campaigns. Snowflake’s team, on the other hand, found an easy way past this. This drives up costs, increases complexity, and introduces a new set of challenges for even the most sophisticated and high-performing ABM teams. The most successful programs take it one step further, catering the buyer's journey to serve geographies, industries, personas. It requires balancing various teams assigned to different accounts for a multitude of initiatives. Managing a bespoke and customized ABM program is not an easy feat. With the Opensense and RollWorks integration, Snowflake’s ABMers can manage their Opensense email ad campaigns all within their RollWorks ad platform, “Our team is managing thousands of campaigns and we needed solutions that worked better together.” This powerful combination helps marketers orchestrate their ABM campaigns across employee email and digital display ads. Like many ABM Marketing Pros, Rosa is taking Snowflake's ABM campaigns to the next level by tapping into Opensense and RollWorks integration. Scaling ABM with Opensense + RollWorks Integration The platform is flexible enough where our global team of ABMers can get involved,” Rosa shares. You don't need to code or require any special skills. "I had a 1-hour training session after we onboarded with Opensense, and that was enough for me to feel comfortable with the tool. "For us, a major selling point was that I didn't have to set up licenses and install one by one and instead do it at the server level," said Rosa.Īt Opensense, building a frictionless, turn-key customer experience for every stakeholder is a priority. Rosa shares, “we had used a tool previously that proved the value of email signature marketing, but ran into roadblocks when it came to not only scale, but keeping brand and messaging up to date at scale.”Īfter researching alternative ABM-friendly email signature solutions, the team discovered Opensense. It does not store any personal data.The ABM team at Snowflake was on the hunt for an email signature solution that was flexible, user-friendly, and could enhance their existing techstack. Before using Opensense to manage employee email signatures, the team worked with another email signature vendor. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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