Internships provide students, young professionals and people changing careers with the opportunity to gain work experience in their desired field. Related: Definitive Guide to Internships Why is finding an internship important? In this article, we explain the importance of internships and provide a list of strategies to help you find the right internship for you. Your ideal opportunity will align with your career goals and interests and will enable you to develop the skills necessary to succeed in your chosen field. To receive blog posts like this one straight in your inbox, subscribe to the blog newsletter.An internship is a great way to gain valuable experience before you enter the workforce. With that in mind, you want might to take a closer look at your own internship program with an eye to whether a fresh, innovative spin can help you achieve not just one important goal, but a few at once. “What better way to engage future riders than to have a whole team of newly trained enthusiasts share personal stories as they immerse themselves in motorcycle culture and community–all while gaining marketable career skills.” Rethinking the traditional college internshipīy reinventing its college internship program, Harley-Davidson hopes to make a lasting cultural change that will provide a much-needed boost to both its employer brand and the excitement that millennials and Generation Z have about riding (and buying) Harleys in general. “We’re continuously working to grow the sport of motorcycling,” says Harley-Davidson CEO Matt Levatich. The motorcycle makers hope that the new program will not only generate fresh excitement for their internship program and employer brand, but also for the culture of motorcycling in general. The company teaches them to ride, then sets them on a 12-week journey across the country, sharing their adventures along the way-and they even get to keep their bike. To target this age group, Harley has launched its #FindYourFreedom summer internship, which provides 8 college-aged interns with their own Harley-Davidson motorcycles. To solve this issue, Haley-Davidson has gone right to the source of the problem: Gen Z and Millennials. And only 6% of those in the 18 to 24 demographic ride motorcycles. The median age of motorcycle owners is 47 years old, and though Harley has made some improvements in its demographics, young adults, women, and people of color still make up a minority of owners. Harley-Davidson’s #FindYourFreedom internship gives interns a free Harley they can ride across the U.S. With their new #FindYourFreedom internship launching this summer, Harley-Davidson is taking an outside-the-box approach to student internships by putting social media-savvy students and grads behind the handlebars for 12 weeks-and hoping to reinvigorate both their consumer and employer brands in the process. In fact, in January of this year, Harley-Davidson closed its Kansas City plant as shipments of its iconic motorcycles reached a six-year low.īut, the company isn’t throwing in the towel yet. These days, a Millennial generation that isn’t particularly enthused about motorcycles in general is hurting both the company’s sales and their recruiting efforts. For Americans of a certain generation, Harley-Davidson motorcycles have always defined what it means to be “cool.” Like the stars of the 1969 classic Easy Rider, Harleys evoke a very specific image: long hair, sunglasses, bandannas, and maybe an American flag or two.īut while that nostalgia has served Harley-Davidson well over the years, it could also be causing some new problems for the 115-year-old, Milwaukee-based manufacturer.
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